BUZZCODES

VOLKSWAGEN
2025

Work in progress

Turning 70 years of VW film appearances into a cinematic scavenger hunt.

To celebrate becoming an official sponsor of the Toronto International Film Festival we turned every
visible license plate number on a Volkswagen in a film, streaming series, or TV show into a hidden promo code
that could unlock exclusive VW merch or even VIP tickets to TIFF’s premiere.

All fans had to do was find them and share on social.